WHAT WE DO

Making financial products accessible and seamless for everyone everywhere

Embedded Finance

In this day and age, financial products should be widely and easily accessible to people when they need them, even at the point of sale of non-financial products – a concept popularly known as Embedded Finance. Except, it really isn’t the case in most parts of Asia. That’s where Finology comes in.

The era of embedded finance is taking hold, and with an estimated market value of over $138 billion in 2026, it’s clear that it’s not just a financial fad, it’s the future.

— FORBES

Finology is an Asia-Pacific fintech company that specialises in enabling embedded and seamless end-to-end access to financial products.

We Enable Financial Institutions

Our lending and insurance suites of API-driven solutions enable financial institutions (banks & insurance companies) to offer better digital experiences to their customers. Additionally, we also promote financial products of banks and insurance companies through our direct-to-consumer brand, Loanstreet.

We Enable Consumer-Facing Businesses

The said solutions have also enabled consumer-facing businesses such as property developers, automotive distributors, and digital players to seamlessly embed loans and insurance products as part of their offerings.

Patents-Holding and Awards-Winning Company

Holding unique lending technology patents in Australia & Malaysia, our efforts have received global recognitions that include being Seedstars’ Global Winner of World Competition 2020/21, and Frost & Sullivan’s Asia-Pacific InsurTech Entrepreneurial Company of the Year (2020).

Our Milestones

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    2017

    • Re-launched Loanstreet
    • Patent granted for credit decisioning automation technology
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    2018

    • Launched Loanplus and activated instant home loan approvals for the property industry
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    2019

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    2020

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    2021

    • 1st Client in Nepal
    • Seedstars’ Global Winner of World Competition 2020/2021

Our Awards

Top Insurance Employers by Insurance Business Asia

WINNER

Top Insurance Employers by Insurance Business Asia

2023

(TECHNOLOGY AWARD) Fastest Growing Digital Lending Platform" Category by Global Economics Awards

WINNER

(TECHNOLOGY AWARD)

"Fastest Growing Digital Lending Platform" Category by Global Economics Awards

2023

AIFinTech100 by FinTech Global

GLOBAL TOP 100

AIFinTech100 by FinTech Global

2023

(MALAYSIA) InsureTech Connect Asia Awards

WINNER

(MALAYSIA)

InsureTech Connect Asia Awards

2023

(LEADERSHIP AWARD) "Best Young Fintech Leader" Category by International Finance Awards

WINNER

(LEADERSHIP AWARD) "Best Young Fintech Leader" Category by International Finance Awards

2022

(ASIA-PACIFIC) 5-Star Insurance Innovators by Insurance Business Asia

WINNER

(ASIA-PACIFIC)

5-Star Insurance Innovators by Insurance Business Asia

2022

Insurance Rising Stars by Insurance Business Asia

WINNER

Insurance Rising Stars by Insurance Business Asia

2021

Seedstars World Competition

WINNER (GLOBAL)

Seedstars World Competition

2020 / 2021

(APAC - INSURTECH) Asia-Pacific InsurTech Entrepreneurial Company of the Year by Frost & Sullivan

WINNER

(APAC - INSURTECH) Asia-Pacific InsurTech Entrepreneurial Company of the Year by Frost & Sullivan

2020

(ASIA-PACIFIC) 18th Asia-Pacific ICT Alliance Awards

RUNNER-UP

(ASIA-PACIFIC)

18th Asia-Pacific ICT Alliance Awards

2018

19th MSC Malaysia APICTA Awards

WINNER

19th MSC Malaysia APICTA Awards

2018

LaunchPad by Hong Leong Bank

RUNNER-UP

LaunchPad by Hong Leong Bank

2018