WHAT WE DO

Making financial products accessible and seamless for everyone everywhere

Embedded Finance

In this day and age, financial products should be widely and easily accessible to people when they need them, even at the point of sale of non-financial products – a concept popularly known as Embedded Finance. Except, it really isn’t the case in most parts of Asia. That’s where Finology comes in.

The era of embedded finance is taking hold, and with an estimated market value of over $138 billion in 2026, it’s clear that it’s not just a financial fad, it’s the future.

— FORBES

Finology is an Asia-Pacific fintech company that specialises in enabling embedded and seamless end-to-end access to financial products.

We Enable Financial Institutions

Our lending and insurance suites of API-driven solutions enable financial institutions (banks & insurance companies) to offer better digital experiences to their customers. Additionally, we also promote financial products of banks and insurance companies through our direct-to-consumer brand, Loanstreet.

We Enable Consumer-Facing Businesses

The said solutions have also enabled consumer-facing businesses such as property developers, automotive distributors, and digital players to seamlessly embed loans and insurance products as part of their offerings.

Patents-Holding and Awards-Winning Company

Holding unique lending technology patents in Australia & Malaysia, our efforts have received global recognitions that include being Seedstars’ Global Winner of World Competition 2020/21, and Frost & Sullivan’s Asia-Pacific InsurTech Entrepreneurial Company of the Year (2020).

Our Milestones

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    2017

    • Re-launched Loanstreet
    • Patent granted for credit decisioning automation technology
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    2018

    • Launched Loanplus and activated instant home loan approvals for the property industry
    • Winner of APICTA Awards (Malaysia)
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    2019

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    2020

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    2021

    • 1st Client in Nepal
    • Seedstars’ Global Winner of World Competition 2020/2021
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    2022

    • Launched Loanplus Lender for the banking industry
    • Recognised as one of the 5-Star Insurance Innovators by Insurance Business Asia
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    2023

    • Launched Voicebot and Docubot
    • Recognised as Global Top 100 in FinTech Global's AIFinTech100
    • Winner (Malaysia) of InsureTech Connect Asia Awards
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    2024

    • Launched Chatbot
    • Recognised as the Most Trusted Digital Insurance Solutions Provider (Coverplus) Malaysia 2024

Our Awards

Winner (Malaysia) - Customer Experience Solution Award
Winner - Top Insurance Employers by Insurance Business Asia
Global Top 100 - AIFinTech100 by FinTech Global
Winner (Malaysia) - InsureTech Connect Asia Awards
Winner (Asia-Pacific) - 5-Star Insurance Innovators by Insurance Business Asia
Winner (Global) - Seedstars World Competition
Winner (APAC - InsurTech) - Asia-Pacific InsurTech Entrepreneurial Company of the Year by Frost & Sullivan
Winner - 19th MSC Malaysia APICTA Awards
AwardCategoryTitleYear
Global Business & Finance Magazine AwardsGrowing Digital Lending PlatformWinner (Southeast Asia)2024
Global Business & Finance Magazine AwardsBest InsurTech CompanyWinner (Southeast Asia)2024
Global Business & Finance Magazine AwardsBest Young Fintech LeaderWinner (Southeast Asia)2024
Global Business & Finance Magazine AwardsMost Inspiring Female Leaders in Insurance AsiaWinner (Southeast Asia)2024
The Business Pinnacle AwardsExcellence In Promoting Financial WellnessWinner2024
International Business Magazine AwardsBest Digital Lending Solutions ProviderWinner (Malaysia)2024
International Business Magazine AwardsMost Trusted Digital Insurance Solutions ProviderWinner (Malaysia)2024
Elite Women by Insurance Business AsiaInspiring Female Leaders in Insurance in AsiaFinal 20 (Asia)2024
5-Star Insurance Innovators by Insurance Business Asia5-Star Insurance InnovatorsWinner (Asia Pacific)2023
Top Insurance Employers by Insurance Business AsiaTop Insurance EmployersWinner2023
Global Economics AwardsFastest Growing Digital Lending PlatformWinner (Technology Award)2023
InsureTech Connect Asia AwardsInsureTech Connect Asia AwardsWinner (Malaysia)2023
International Finance AwardsBest Young Fintech LeaderWinner (Leadership Award)2022
Insurance Rising Stars by Insurance Business AsiaInsurance Rising StarsWinner2021
18th Asia-Pacific ICT Alliance AwardsAsia-Pacific ICT Alliance AwardsRunner-Up (Asia Pacific)2018
LaunchPad by Hong Leong BankHLB LaunchPad ActivateRunner-Up2018
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